This project was conducted to create interventions to reduce SSB consumption among college students. The separate and combined efficacy of a social norms and a self-affirmation intervention to motivate decreased sugar-sweetened beverage (SSB) consumption was examined in two experiments. College students were randomly assigned to receive information about SSB consumption risks, SSB consumption norms, both, or neither. In addition, participants performed either a self-affirmation or a control task. Self-affirmation did not affect SSB consumption intentions or behaviors. However, participants in Experiment 2 who received risks information, norms information, or both reported greater SSB reduction intentions than did those who received no information. At two-week follow up, those who received both types of information reported more frequent behavior change preparations, and it appears this effect may have been mediated by the changes in intentions to reduce SSB consumption.