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prAna

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Published: May 18, 2018 0 0 231
By: Cameron Bavol, California State University-San Marcos
Category: Marketing & Advertising
Hashtags: #Advertisement #Advertising #Design #Marketing

Objective: Create a portfolio of six items for a content marketing campaign for prAna’s new meditation app. Each must be able to stand alone, as well as be integrated together. 


Summary: For this campaign I decided to create seven photo images and a postcard flyer. The first four photos were designed as a series of characters that would highlight the limited personal times the target personas had, to show that there was in fact time in the day for them to meditate, no matter how little time it was. The second set of three photos were designed with optical illusions to grab the viewer’s attention. These photos would depict a dull background but in the focal point a vibrant, relaxing image related to meditation. The postcard flyer was designed to be distributed around offices to promote healthy living in the office space.