These are the Learning Objectives I demonstrated:
LO 02.02 - Understand the components of digital media and electronic marketing, including addressability, interactivity, accessibility, connectivity, and control, and how they differ from traditional marketing activities.
LO 04.03 - Understand and identify the role and impact of the 4 Ps in digital media marketing and their relation to the marketing mix and marketing research techniques.
For this assignment, you use the company and product from your Week 1 assignment and create a website design to market your product. This product can be a new version of an existing product or a brand-new creation.
Design and create a 3-page website with at least 250 words of content throughout the pages.
The website should include:
1. Landing page/About the company
3. Contact Us