IAA: Ice Cream Production in the U.S. + SGM
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IAA: Ice Cream Production in the U.S. + SGM

IAA: Ice Cream Production in the U.S. + SGM

Description:

Published: January 11, 2017 0 0 588
By: Shawn Barnes, Cal State San Marcos
Category: Business
Hashtags: #Business #BusinessAnalysis #Businessstrategy #industryanalysis #Leadership #Management #Research #StrategicPlanning #Strategy #Teamworkandcollaboration

INDUSTRY ANALYSIS


IAA: Ice Cream Production in the U.S.


Industry Definition: The Ice Cream Production industry delivers a product which can include ice cream, frozen yogurt, sherbert, frozen tofu, as well as other frozen desserts (not including bakery desserts). The majority of raw inputs for this industry are sourced from the Dairy Farms Industry, and these products are then shipped to and sold through retailers ranging from dairy wholesalers to grocery stores/supermarkets to restaurants. The Ice Cream Production industry code is 31152.


Strategic Groups Map


Scope: We focused on the major ice cream brands in the ice cream production industry. We split the brands into organic and non-organic ice cream categories as well as into groups of brands that are sold through ice cream shops or grocery store retailers or both.

Attachments:

BUS444IceCreamIndustry.pdf 901.9 KB
StrategicMap.pdf 156.8 KB

Tagged Teammates:

  • Anna Quiseng
  • Catherine Kelemen
  • Emi Ward
  • Michael Fredericks