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Cameron is still working on this project.
Published: May 19, 2017
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By: Cameron Bavol, California State University-San Marcos
Category: Marketing & Advertising
Hashtags: #Advertising #flytorrey #flytpg #gliderport #Marketing #smmp #SocialMedia #socialmediacampaign #socialmediamarketingplan
Objective: Build awareness and increase sales for paragliding school.
Summary: Created consistency between Facebook, Instagram, Twitter and YouTube, and linked all channels together and with website. Created Facebook Ads, an Instagram contest, a promotional video, and organized YouTube channel with playlists. Also headhunted a blogger/social influencer to participate in the flight school and blog/promote throughout the duration of the course.
Result: TBD. The primary time for course sign-ups is in the Summer, so check back soon.