Published: January 14, 2021
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By: Reignmarc Vincent Labuguen Lariosa, Cal State San Marcos
Hashtags: #Academics #College #Education #guerilla #Guerillaadvertising #guerillamarketing #Leadership #ProfessionalDevelopment #Project #Research #SocialMedia #socialmedia2020 #socialmediaaddiction #socialmediaads #socialmediaadvertisement #Teaching
A parody of Sinclair Broadcasting Group's "This Is Extremely Dangerous to our Democracy." All news networks begin a monologue about COVID-19 and the reason why cases are high at the moment. They praise the importance of masks to allow the community to understand that wearing masks can protect themselves and others.
The Guerilla Project will focus on the importance of properly wearing a face mask. Using the resources given by government organizations, such as the Centers for Disease Control and the World Health Organization, we seek to provide accurate information to the target audience. The project will consider utilizing certain topics that were reviewed in our textbook and lectures, such as media literacy, sales pitch, demographics, and lifestyle. We hope to advocate for the new normal and necessary lifestyle changes. To create and promote the right behavioral information (Turow, 2019, pg. 66) and being reluctant to fake news rhetoric with scientific data that wearing masks works to limit the spread of COVID-19. Ultimately pitching to targeted audiences and the mass public to wear a mask to protect themselves and others. The purpose of the project is to advocate the proper use of face coverings and masks for the safety of the media and community. Each member of the group will have a specific role with either the DOs and DONTs of wearing masks. The overall theme of the project is to wear masks properly and slow the spread of COVID-19. This can be seen as a sales pitch (Turow, 2019, pg. 102). We will be taking a problem, which in this case is the topic of COVID-19, and be talking about a temporary way of slowing down the spread through the proper use of masks as our product. Due to the unprecedented times of crisis, it is important that the project’s goal is to be objective. To present a fair and equal representation of information from legitimate sources (Turow, 2019, pg. 73) and COVID-19 health standards from the Centers Disease for Disease Control, state, and local authorities. It is important to justify that information from this project is pivotal to spread awareness on the topic of mask-wearing due to the current state in the community. In this health crisis, citizens are asked to do the simple task of wearing a mask. Although some people are complying, proper wear is important for a reduction of outbreaks and overall safety for everyone. Furthermore, the project is designed to educate viewers about the myths and controversies surrounding face masks that have been brought up as a result of inaccurate mass media messages. We attempt to stress the importance of face coverage as it will positively impact viewers and bring attention to the slow spread of the novel COVID-19. Besides, we hope to test the usage of parody to reach our targeted audience and deliver messages that successfully persuade them and influence them. The group will be represented as news anchors, the primary goal is to inspire our audience to mask up.
California State University of San Marcos
Final Project: Guerilla Advertising
Professor Joonseong Lee
Bella McFarland as NBC7 San Diego
Itzel Chavez as KOIN6 Portland (CBS)
Misty Renteria as FOX News 2 San Francisco
Maguely Hernandez as KOB 4 Albuquerque (NBC)
Reignmarc Lariosa as NBC4 New York