Clustering using Gephi
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Clustering using Gephi

Clustering using Gephi


Published: May 6, 2018 0 0 799
By: Alex King Alaoen, Cal State San Marcos
Category: Other

Using customer preferences described from wine sales to cluster similar customers.

Scenario: using clustering, create groups to customers to effectively send promotion emails for maximum effect.

The company records any completed transactions made from customers during sales. Those transactions can then be used to group together customers with similar preferences. Email promotion campaigns become more effective when they were sent to customers who are more likely to respond.