Competitive and Cooperative Moves
Case WAL*MART STORES IN 2003 and The Wal-Mart You Don't Know.”
Objective This case examines Wal-Mart's development over three decades and provides financial and descriptive detail of its domestic operations. In 2003, Wal-Mart's Supercenter business surpassed its domestic business as the largest generator of revenues. Its international operation seems poised to become the next growth driver for the company as it marches toward the trillion dollar sales mark. However, problems are starting to surface even as the company is winning recognition as the number one company in the Fortune 500--unions keep pressuring its minimum-wage employees and allegations of gender discrimination are alleged. The case will also serve as an overview of the core ideas and concepts of this course. Sam Walton entered the Discount Retailing industry at a time when many historical competitors were being forced out of the market. So it is hard to argue that success is the result of luck. We will be forced to look very hard at Sam Walton’s vision, the Wal-Mart competitive strategy, and internal policies, for answers as to their sustained success.